The Denver Broncos have finally parted ways with Sports Authority with a new temporary name for their home stadium.
Sports Authority Field at Mile High becomes Broncos Stadium at Mile High with new signage expected to be in place for the start of the 2018 season.
Despite the sports retailer folding in 2016, the name has remained part of the stadium and the naming rights have not been resold despite the Broncos paying $3.6m to the Metropolitan Football Stadium District to acquire them.
“Broncos Stadium at Mile High” temporary name changed approved by Metropolitan Football Stadium District as team continues search for long-term naming rights partner.
— Denver Broncos (@Broncos) June 20, 2018
The stadium opened in 2001 with Atlanta-based investment management firm Invesco agreeing to a deal to name the stadium Invesco Field at Mile High.
The naming rights were then acquired by Englewood-based Sports Authority in 2011.
Despite going out of business, the defunct Sports Authority brand adorned the stadium in Denver and continued to appear as the official name throughout the 2016 and 2017 seasons before the signage was finally taken down in January 2018.
The Broncos will open the 2018 season at Broncos Stadium at Mile High against Seattle on September 9 before Oakland visits a week later.